The Revitalization of Chengdu’s Cultural Heritage from the Cultural Creativity Perspective: Value for Engagement and Barriers

Since the 21st century, cultural creativity has become a prominent way to revitalize heritage such as historical buildings and landscapes. However, many current practices are dominated by government, factors affecting individual willingness participate still unclear. In this study, 28 respondents (16 men, 12 women) were recruited in Chengdu, China, through semi-structured interviews, interview data qualitatively evaluated using thematic analysis. The results show that influencing mainly include six themes: “inclusion of creative environment”, “economic investment risk”, “potential development space”, “information access channels”, “uncertainty product quality”, “creation level.” findings will have important implications for protection future strengthen construction cities specific contexts.